a focused publication outlining the key stages of mclaren’s brand story from its origins to its recent campaigns. the booklet presents research on values, visual evolution, logo development, and strategy in a clear, organised format. clean typography, controlled spacing, and a restrained colour palette keep the content easy to navigate, while images and timeline elements help show how the brand has evolved. the result is a concise, on-brand overview of mclaren’s identity and direction.
dimensions
booklet 297mm x 210mm
software
adobe illustrator
adobe indesign
adobe photoshop
year
2025