ethan smith  details                                                                                                                                             









































blur magazine



description

blur is a concept magazine designed with DIN as the primary typeface, developed to showcase a complete editorial system. The project includes the cover, layout structure, typographic hierarchy, image treatments, and overall visual direction. The final outcome presents a high-contrast, modern aesthetic that blends sharp, structured type with blurred visual elements to create a cohesive and contemporary magazine style.

services

editorial design, art direction, typography, cover design, image treatment, and overall visual identity development.

year

2025






greed chocolate



description


bold,experimental packaging concept built around a strong typographic identity and a minimal, structured layout system. The logotype uses an intentionally distorted, layered treatment to create a sense of excess and personality, reflecting the theme of indulgence without relying on traditional imagery. This expressive mark is balanced with clean typography and a precise hierarchy, creating a visual tension between structure and play.

the project explores how a simple system can still feel energetic and character-driven. Flavour information, spacing, and product details are handled with clarity, while the logo treatment introduces movement and attitude. The final outcome is a contemporary, shelf-ready identity that feels unconventional, playful, and immediately recognisable

services

packaging design, typographic identity development, logo treatment and visual exploration, layout and hierarchy design, art direction, visual identity refinement, presentation and mockup development

year

2025

what we leave behind



description

blur is a concept magazine designed with DIN as the primary typeface, developed to showcase a complete editorial system. The project includes the cover, layout structure, typographic hierarchy, image treatments, and overall visual direction. The final outcome presents a high-contrast, modern aesthetic that blends sharp, structured type with blurred visual elements to create a cohesive and contemporary magazine style.

services

editorial design, art direction, typography, cover design, image treatment, and overall visual identity development.

year

2025

mclaren book



description

blur is a concept magazine designed with DIN as the primary typeface, developed to showcase a complete editorial system. The project includes the cover, layout structure, typographic hierarchy, image treatments, and overall visual direction. The final outcome presents a high-contrast, modern aesthetic that blends sharp, structured type with blurred visual elements to create a cohesive and contemporary magazine style.

services

editorial design, art direction, typography, cover design, image treatment, and overall visual identity development.

year

2025
3thansmith.com
aboutmy work is rooted in clarity, rhythm, and a bit of grit. Minimal systems, strong type, and visuals that carry a personal edge. 

drawn to process as much as outcome — exploring, refining, and stripping ideas back until only what matters remains.

always experimenting with typography and how it can shift mood, structure, and meaning.

influenced by music, culture, and real moments, the work aims to feel honest, intentional, and alive — clean in structure, sharp in detail, and confident in its voice across branding, editorial, packaging, and digital design.



studieshigh school certificate
sydney
2016

certificate 4 in design
design centre enmore
2024

diploma of graphic design
design centre enmore
2025



skillsstrong typography and type manipulation

branding and visual identity systems

editorial layout and magazine design

packaging design and dielines

layout systems, grids, and hierarchy

minimalist design with a personal edge

proficient in adobe creative suite